When it comes to sourcing pizza for your business, the debate between frozen and fresh options is as old as the dish itself. As a wholesale pizza provider, we understand the importance of making the right choice to meet your business needs. 

In this blog, we’ll delve into the pros and cons of both frozen and fresh wholesale pizzas to help you make an informed decision.

The Case for Frozen Wholesale Pizza

Convenience and Shelf Life: Frozen pizzas offer unparalleled convenience. They can be stored for extended periods, reducing waste and ensuring you always have a product ready for your customers.

Cost-Effectiveness: Frozen pizzas often come at a lower cost due to longer shelf life and reduced spoilage, allowing for better cost control in your inventory management.

Ease of Preparation: Frozen pizzas require minimal preparation – just heat and serve. This can be a significant advantage in fast-paced environments or locations with limited skilled staff.

The Par-Baked Advantage

For those considering the frozen route, par-baked pizzas are an excellent middle ground. They are partially cooked in advance and then frozen, which allows for a fresher taste compared to fully cooked frozen pizzas.

Par-baked pizzas also reduce preparation time and can be finished in a regular commercial oven, eliminating the need for specialised pizza ovens.

The Fresh Dough Perspective

Quality and Taste: Fresh pizzas are often perceived to have a superior taste and quality, with the freshness of the ingredients contributing to a more authentic flavor.

Perceived Value: Fresh pizzas can command a higher price point due to the perceived value of fresh, made-to-order meals.

Marketing: Frozen and Par-baked bases will not work in traditional pizza ovens. Creating your own dough allows you to use a pizza oven and you can market that your restaurant/business uses one.

Showmanship: Creating and stretching your own dough is someone many customers enjoy seeing. In turn you could charge more as a result of this experience. 

Fresh Options Explored

When it comes to fresh pizza, there are two main approaches:

From Scratch: This involves making the dough from basic ingredients, offering the most control over the final product’s taste and texture.

Pre-Made Dough Balls: A convenient alternative to from-scratch dough, these are ready to be stretched and topped, saving time and labour while still delivering a fresh product.

It’s important to note that fresh pizzas typically require a pizza oven to achieve the best results, whereas par-baked options are more versatile and can be finished off in various types of commercial ovens.

Making the Choice

The decision between frozen and fresh wholesale pizzas ultimately depends on several factors:

Operational Efficiency: Do you have the staff and equipment to handle fresh pizza preparation, or would the convenience of frozen pizzas benefit your operations?

Customer Expectations: Consider whether your customers are looking for quick convenience or a gourmet experience.

Storage Capabilities: Do you have the necessary storage facilities to keep fresh ingredients or frozen pizzas?

Both frozen and fresh wholesale pizzas have their place in the food service industry. By considering your business model, customer base, and operational capabilities, you can choose the option that aligns best with your business goals.

At RePizza, we offer both frozen and fresh pizza solutions to meet the diverse needs of our clients. Whether you’re looking for the convenience of frozen pizzas or the artisanal appeal of fresh options, we have the products and expertise to support your business.

Interested in exploring our wholesale pizza options? Contact us to learn more about our offerings and how we can help elevate your pizza game.

Written by Matt Maxted

More by Matt Maxted